Crazy Textures - Making Daily Cleansing Fun and Relaxing

Busy lifestyles, increased stress levels and a general lack of time to relax and unwind have prompted manufacturers to push the emotional benefits of personal care products.

Wellness and convenience are two of the major trends of our time. These days, personal care products are not only expected to be functional, multi-purpose and safe, they also need to help people relax and offer them a temporary hideaway from their everyday lives. This is why Cognis Care Chemicals has recently launched Crazy Textures.

Crazy Textures are an unconventional range of rinse-off formulations that offer recreation and vitality to women’s, children’s and men’s lives. Innovative body and hair cleansing products aiming to bring well-being and convenience into the bathroom. They show that the daily cleansing can be accompanied by ease, fun, pleasure and vitality while at the same time taking into account that children might have a slightly different view on this everyday procedure.

The “Crazy Textures” concept focuses on: Jelly  - super foaming shower fun, Shower Shot  - children’s shower gel, and Yoghurt - fresh facial cleansing.